OUR STORY
We began in the year 2022 to create a bridge of understanding between diverse cultures, ideologies, and generations by amplifying human stories that connect the East and the West—highlighting how peace, inclusion and climate consciousness are not just policies but deeply personal, lived experiences.
With each voice, we broke silos between "global North and South" or "developed and developing" mindsets and many topics which have become isolated industries looking for solutions. With some, we humanized geopolitics climate crisis and sustainability. With others, we made diversity come alive and inclusion a natural act. We gave space for belonging to be and dignity to breathe.
With some more, we viewed conflicts from multiple narratives and increased the world view from a narrow stage to the breadth of global citizenship. In a deeply fragmented and polarized world, where global mobility has more reasons than one, we even brought the narratives of love and third culture kids (TCKs) into our space because they are shaping the world too.
We brought all this together because the world picture cannot be understood only from one place and by understanding one aspect. Each voice matters to make sense of the whole picture.
The young and the old, the brown and the white, the one making the policy and the one consuming it…we are continuing to bring the world to the world through real stories that nudge deeply…the head and the heart.
With each voice, we connect dots, inspire change, defy borders with the aim of fostering peace and shaping policies that serve.
We have evolved from an idea, a vision to a thought provoking leading 360 degrees communication platform.
Today, Between the East and the West is a global storytelling initiative with layered impact in diverse formats including podcasts, social media, visual storytelling and video highlights, It connects diverse voices from the East and the West, from grassroots to policy levels.
MY STORY
The world is now practicing diversity and inclusion at the workplace but practicing them in personal life takes the concept to another notch!
​With a background in Hatha Yoga and meditation since more than 35 years, an intercultural marriage (spouse is Dutch and son is German) and work spanning continents, I have had the opportunity to view the world from many perspectives and with different lenses. In the podcast series, I am exploring the different facets of the visible and invisible world, conscious and subconscious, through the lenses of the guests I am inviting. Their experiences, motivations, learnings and much more, connect the world in ways we sometimes do not fathom. With each story they tell, the concept of one world becomes more closer, the chances of peace more visible and the tools of adaptability more transparent.
LABELS IN THIS WORLD
MORE ABOUT MEENU GUPTA
Author, poet, editor, podcast host, entrepreneur, policy driver, intercultural and meditation trainer, global citizen and mentor Meenu Gupta is the CEO of Vedas Shaakha, winner of multiple awards and over 30 years of management experience. Her experience includes (12) years with the Italian government where she held diverse product portfolios. She has successfully managed product development programs between Europe and India and led over a hundred international delegations along with other sectorial and trade promotion initiatives. Meenu was the co-founder and director of an Italian gold consortium in India.
A literary contributor to various international journals, she is also the author of two books and a cross-cultural, multilingual expert. She is an alumnus of Institute of Management Technology, India and serves on multiple advisory boards including the editorial board of Curiously Intercultural, the digital platform of SIETAR Europa, a global intercultural organization.